The target audience includes individuals seeking financial independence, employees and self-employed individuals looking to transition to business ownership or investing, and anyone interested in learning about different income-generating strategies and wealth-building.
The book was written in the context of the late 1990s and early 2000s, a period of economic boom and increasing interest in personal finance and investing. It reflects Kiyosaki's observations of the changing economic landscape and his desire to provide financial education to people seeking to improve their financial situation.
