Growth Hacking

The target audience includes entrepreneurs, marketers, product managers, and anyone interested in using innovative strategies to drive business growth. It is particularly relevant for startups and companies looking to scale rapidly with limited resources.

Sean Ellis is known as the "Growth Hacking Father" in Silicon Valley. He is the founder of GrowthHackers.com and has helped numerous companies achieve high-speed growth. Morgan Brown is an expert in the field of growth hacking and has extensive experience in technology startups.

The book was written in the context of the rise of technology startups and the increasing importance of digital marketing. It reflects the shift from traditional marketing methods to more agile, data-driven approaches.